SEO & growth · AI discovery
Structured data: how search engines understand your pages
Your public pages carry invisible, machine-readable descriptions — structured data — that tell Google and AI assistants exactly what your business is, what each video contains, and how your pages relate. It's fully automatic.
What structured data is
Structured data is a hidden layer of standardized labels embedded in a web page. Humans never see it, but search engines and AI assistants rely on it to understand a page with certainty rather than guesswork: this is a business, this is its logo, this is a video, this is who teaches it. Pages with good structured data are more likely to earn rich results — thumbnails, video previews, and detailed listings in search.
What your site publishes
Your homepage identifies your business by name, logo, and description, and links to your social profiles (the Instagram, Facebook, and YouTube links from your Social links settings) so search engines connect your website to your accounts elsewhere.
If you've enabled public transcript pages, each one describes its video in detail: title, description, thumbnail, duration, the instructor as author, and an excerpt of the transcript itself — plus breadcrumb information showing where the page sits on your site. This is what makes your classes eligible for video-style search results.
How to make it richer
There's nothing to turn on — but the data is only as good as what you've filled in. Set your brand name and logo, write your SEO description, add your social links, give classes real descriptions, and assign instructors to classes. Each of those fields flows straight into the structured data.
You can verify what search engines see by pasting any of your public page addresses into Google's free Rich Results Test.
Good to know
- Assign an instructor to every class — it becomes the author in the structured data, which builds credibility signals.
- A missing logo or empty description leaves a hole in your structured data; the Brand identity settings take two minutes to complete.