Analytics & insights · Leads & reporting
Capture leads from abandoned checkouts and lead magnets
Turn on lead capture to collect emails from people who start checkout but don't finish, plus lead-magnet signups from your landing page — then follow up and watch them convert.
Where leads come from
A lead is someone who showed real buying interest but hasn't become a member yet. Your platform captures them from several sources: people who start a Stripe checkout and drop off (recorded after the checkout expires), abandoned ThriveCart carts if you sell through ThriveCart, and anyone who opts in through a lead magnet form on your landing page.
Lead capture is off by default — you switch it on yourself with the toggle at the top of the Leads page. Lead magnet signups are always collected once you've set up a lead magnet, since that's an explicit opt-in you configured.
Working the Leads page
The Leads page (under Payments in your admin menu) lists everyone captured, newest activity first, with their email, source, the plan they were considering and when they were last seen. Tabs filter by stage: All, Captured, Abandoned and Converted — each with a live count.
When a lead eventually pays, they're automatically marked as Converted, so the page doubles as a simple measure of how many near-misses you're winning back.
Follow up on your terms
The platform never emails leads automatically — you stay in full control of who hears from you and when. Reach out manually through your Messages tools, or ask your AI assistant (Benny by default — tenants can rename it) to draft an email for your review. You can also ask it 'any new leads?' for a quick summary of recent captures, or pull the same list through the API for your own follow-up tools.
A checkout abandoner is your warmest possible prospect — they were one click from paying. A same-week personal note, sometimes with a small coupon, converts a meaningful share of them.
Step by step
- Open Payments in your admin menu and click Leads.
- Click the toggle at the top right to enable lead capture.
- Use the All, Captured, Abandoned and Converted tabs to filter the list.
- Note each lead's source and intended plan to tailor your follow-up.
- Reach out via your messaging tools or with help from your AI assistant.
Good to know
- Sort your outreach by warmth: abandoned checkouts first, lead-magnet signups second.
- Check the Converted tab monthly — it's the proof (or disproof) that your follow-up routine is paying for itself.
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