SEO & growth · Search visibility
Edit your site's SEO description
Write the short description that appears under your site name in Google results and in link previews when someone shares your site. Two minutes of work that shapes every first impression from search.
What the SEO description does
When your site shows up in Google, people see two things: your title and a short description. Your title comes from your brand name automatically. The description is yours to write — it's the sentence that convinces a searcher to click your result instead of someone else's, and it also appears in the preview card when your link is shared on social media or in messages.
The same description feeds your site's structured data and the AI-discovery file, so a good one helps AI assistants describe your business accurately too. If you leave it empty, the platform falls back to your tagline.
Writing a good one
Aim for 120–160 characters — long enough to say what you offer and who it's for, short enough that Google won't cut it off. Lead with your niche and your promise, for example: "Calm and effective online yoga — strength, mobility, breath and recovery. Guided by experienced instructors."
The editor shows a live character count and warns you when you're running long (there's a hard cap of 320 characters). Skip superlatives and write like a human — this text is read by people deciding whether to visit.
Step by step
- In your admin, open Website, then SEO.
- In the "Search engine (Google snippet)" card, write your description — 120–160 characters is the sweet spot.
- Watch the character counter; trim if it flags the text as too long.
- Click "Save description".
Good to know
- Revisit the description whenever your positioning changes — it's the most-seen sentence you'll ever write about your business.
- Search engines can take days or weeks to refresh what they show, so don't worry if the old text lingers a little.
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