SEO & growth · Search visibility
How your site gets found on Google and AI assistants
An overview of everything the platform does to make your site discoverable — automatic sitemaps, structured data, and AI-readable files — plus the parts you control, like SEO descriptions, transcript pages, and blog articles.
What happens automatically
Every site on the platform ships with a complete search-engine setup out of the box. A sitemap is generated for your own domain and lists your public pages — homepage, pricing, library, every class, published collections, courses, instructor profiles, public bundles, and blog posts. A robots file welcomes search engines to your public pages while keeping private areas like your admin and member account pages out of the index.
Your public pages also carry structured data (machine-readable descriptions of your business and content) so Google and AI assistants like ChatGPT, Perplexity, and Claude can understand who you are and what you offer. And a special AI-discovery file lists your key pages, courses, and articles in a format AI tools are built to read.
What you control
On top of the automatic layer, you have four big levers. First, your site SEO description — the short text shown under your name in Google results and link previews. Second, per-class SEO details: each class can have its own search title, description, and keywords, and the AI can generate these for you in bulk.
Third, public transcript pages: an optional feature (off by default) that publishes the written transcript of each class as its own indexable page, turning your library into potentially hundreds of doorways into your site — while the videos stay locked to members. Fourth, blog articles generated from your videos, which give search engines fresh, readable content to rank.
Where to start
Set your SEO description before launch, then submit your sitemap to Google Search Console so indexing starts early. As your library grows, add SEO details to your most important classes and consider turning on public transcript pages for a serious organic-traffic boost.
If you also plan to run paid ads, set up your tracking pixels under Integrations so campaigns are measurable from day one — organic and paid work best together.
Good to know
- SEO compounds: every class, course, and article you publish becomes another page search engines can rank.
- The AI assistant (Benny by default — tenants can rename it) can bulk-generate SEO details for up to 50 classes in one run.
Related articles
Edit your site's SEO description
Write the short description that appears under your site name in Google results and in link previews when someone shares your site. Two minutes of work that shapes every first impression from search.
Add SEO titles, descriptions, and keywords to your classes
Give each class its own search title, description, and keywords so it can rank for what people actually search. Fill them in by hand, auto-generate from the transcript, or bulk-generate for up to 50 classes at once.
Turn class transcripts into public SEO pages
Publish the written transcripts of your classes as free, indexable pages that Google and AI assistants can read — while the videos stay locked to members. Off by default; one toggle turns your library into an organic-traffic engine.
Your sitemap and robots file, explained
Every site gets an automatically generated sitemap and robots file on its own domain — no setup, no maintenance. Here's what's in them, what's kept out, and how to submit your sitemap to Google Search Console.