Courses & programs · Release & access
Free previews, trailers, and your sales pitch
Let potential buyers taste a course before committing: mark individual days as free, add a trailer video for non-members, and write a short marketing pitch shown at checkout.
Free preview days
A free preview day is the strongest converter you have: instead of describing your teaching, it shows it. Day 1 is the natural pick — someone who completes a great first day already feels enrolled.
Free days are marked with a 'Free' badge so visitors immediately see what they can try. Everything else in the course stays gated.
Trailers
The trailer is a short intro video attached to the course and shown as a preview to people without access. Pick any video from your library — a 60–90 second welcome from the instructor explaining who the course is for and what it delivers works best.
The marketing pitch
The pitch is one punchy sentence displayed as a highlighted quote to visitors who haven't started the course, and again at checkout. Lead with the outcome: 'Go from stiff mornings to a pain-free back in 21 days' beats a feature list every time.
Enrolled members never see the pitch — it disappears once they're in, keeping the course page clean.
Step by step
- Open your course in the admin and click the day you want to open up.
- Tick 'Available for free' — this makes the day visible without a membership, as a teaser.
- Save. A green 'Free' badge appears on that day in both your admin list and the member-facing course page.
- Back on the course form, use the Trailer section to pick a short intro video shown as a preview to non-members.
- In the Access & monetization section, fill in the 'Why should customers buy this?' field (max 140 characters) — this pitch is shown at checkout and to visitors who haven't enrolled.
Good to know
- Free preview days also capture curiosity from members on lower-tier plans who don't yet have access to this course.
- Update the trailer when you refresh a course — it's often the first impression in ads and shares.
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Drip-release course content over time
Lock course days until the right moment: unlock them a set number of days after each member enrolls, or on a fixed calendar date for cohort launches. Locked days show an unlock date and can't be skipped.
Control who can access a course — and sell it separately
Decide whether a course is free for everyone, included with membership, limited to specific subscription plans, or sold on its own as a package. All from the course's Access & monetization settings.