Analytics & insights · Revenue & retention
Track net sales and revenue trends
The Sales view shows your net sales for the last 30 days compared with the previous 30, plus your estimated monthly recurring revenue — with a one-click jump to Stripe for the fine print.
Net sales, honestly counted
The Sales view in your analytics area shows net sales for the last 30 days — what you actually earned after refunds — with a percentage change against the previous 30 days and a mini trend chart. Up or down, you see it instantly, which makes this the first page to check after a launch, a price change or a promotion.
Next to it sits your MRR estimate: monthly recurring revenue based on your current active subscriptions. Yearly and weekly plans are normalized to a monthly figure so different billing cycles roll up into one comparable number.
When you need transaction-level detail
For per-payment, per-customer and cohort-level reporting, the page links you straight into your own Stripe dashboard, which specializes in exactly that. Your platform gives you the decision-ready summary; Stripe holds the receipts.
The dashboard home also carries the 'Money in' card with day/month/year/all-time/custom ranges, live from Stripe and net of processing fees and refunds — handy when you want a quick revenue check without opening the analytics area at all.
Same numbers, other doors
You don't have to open a dashboard to get these figures. Ask your AI assistant (Benny by default — tenants can rename it) 'how much did we make last month?' and it returns the same net-sales calculation with the period-over-period change. The public API exposes the identical revenue summary for your own scripts and tools — one source of truth everywhere.
Step by step
- Open the analytics area of your admin and go to the Sales view.
- Read Net sales (last 30d) and its change versus the previous 30 days.
- Check the MRR estimate to see your recurring baseline.
- Click Open in Stripe if you need payment-by-payment detail.
Good to know
- Net sales and MRR answer different questions: net sales is what happened, MRR is what's likely to keep happening.
- A sales spike with flat MRR usually means one-time purchases — great, but don't budget on it repeating.