Payments & billing · Subscriptions & reporting
Track your revenue: net sales & MRR
The Sales dashboard shows your net sales for the last 30 days — after payment fees — compared with the previous 30, plus an MRR estimate. For deep per-customer reports, jump straight into your Stripe dashboard.
What the numbers mean
The Sales view under Analytics gives you the two numbers that matter most. Net sales (last 30 days) is what actually landed with you — after payment processing fees and refunds — with a percentage change against the previous 30 days and a trend line so you can spot momentum at a glance. MRR (estimate) is your monthly recurring revenue: what your current subscriptions add up to per month.
These figures are built from your real Stripe data and are self-healing: a nightly job re-verifies recent transactions against Stripe, so a missed notification never leaves a permanent hole in your reports.
Going deeper
For per-payment, per-customer, and cohort-level detail, your own Stripe dashboard is the best tool — the Sales page has an 'Open in Stripe' shortcut that takes you straight to your payments there.
The other analytics tabs complete the picture: Subscriptions tracks your active-subscriber trend, People shows who's engaged, and Watch reveals which content keeps members around. Reviewing revenue next to retention tells you not just how much you earned, but whether it will last.
Ask instead of clicking
The AI assistant (Benny by default — tenants can rename it) can pull these numbers for you in chat — ask things like 'what were my net sales this month?' or 'how many active subscribers do I have per plan?' and get an instant answer with no dashboard digging.
Step by step
- Open Analytics in your admin and choose Sales.
- Review Net sales (last 30d) and its change versus the previous 30 days.
- Check the MRR estimate for your recurring baseline.
- Click 'Open in Stripe' for detailed per-payment and per-customer reports.
- Visit the Subscriptions tab to see how your subscriber count is trending.
Good to know
- Check Sales after every launch, price change, or campaign to see the real impact.
- MRR growing while net sales dip usually just means fewer one-time purchases — look at both before worrying.
Related articles
Subscription statuses & how billing stays in sync
What Active, Trialing, Past due, Canceled, and Paused mean, where to see them, and how member access updates itself automatically — with a 15-minute safety net and a health page for peace of mind.
Refund a payment or cancel a member's subscription
Issue refunds and cancel subscriptions directly from a member's page — protected by a safety lock so nothing money-related can happen by accident. Access and statuses update automatically afterwards.