SEO & growth · Leads & growth
Capture leads with a lead magnet and contact form
Swap your homepage join button for an email-capture popup that offers a free guide, and add a contact form to the bottom of your landing page. Every captured email lands in your Leads list for follow-up.
The lead magnet: emails instead of bounce-offs
Most visitors aren't ready to pay on their first visit. A lead magnet gives them a smaller yes: instead of sending them to your paywall, the join button on your homepage opens a popup offering something free — a guide, a starter video series — in exchange for their email address.
You control every word of the popup: the headline, the description of what they'll get, the button text, and the title and message shown after they submit. Captured emails appear in your Leads list (under Payments → Leads) marked as coming from the lead magnet, alongside abandoned-checkout leads — your warmest prospects, all in one place.
The landing-page contact form
Separately, you can show a contact form at the very bottom of your public landing page so prospects with questions can reach you before committing. Submissions are emailed to the address you choose (falling back to your support email if you leave it blank) and saved. You can set an optional heading and intro line above the form.
To set it up: open Website → Overview in your admin, choose Contact form, flip the toggle on, and set your recipient address.
Following up
Nothing is emailed to leads automatically — following up is deliberately in your hands. Reach out personally, or ask the AI assistant (Benny by default — tenants can rename it) to help you draft a message. A coupon code can be a strong nudge for someone who almost signed up.
Step by step
- In your admin, open Website, then Homepage, and scroll to the "Lead magnet" section.
- Turn on "Enable lead magnet".
- Write the popup headline, description (what do they get?), and button text.
- Set the title and message shown after someone submits.
- Save, then test the popup on your own homepage.
- Check Payments → Leads to see captured emails come in.
Good to know
- Promise something concrete — "a 5-day beginner series" converts better than "our newsletter".
- Remember to actually deliver the freebie you promise; the popup captures the email but the follow-up is yours.
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