SEO & growth · Leads & growth

Set up ad tracking pixels (GA4, Meta, TikTok, and more)

Connect Google Tag Manager, Google Analytics 4, Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X pixels by pasting in your IDs — so your ad platforms can measure signups and you can see what's working before you spend.

One page for every pixel

All tracking and analytics integrations live in one place: Integrations → Tracking in your admin. You'll find a card for each supported platform — Google Tag Manager, Google Analytics 4, Meta Pixel, TikTok Pixel, Snapchat Pixel, Pinterest Tag, LinkedIn Insight Tag, and the X (Twitter) Pixel.

Each card takes just the ID from that platform. Paste it in, save, and the tracking code loads on your site — no code editing, no theme changes. Only the platforms you fill in are loaded; empty cards add nothing to your pages.

Shared rules for all pixels

At the top of the page sits a single "Tracking & privacy" card that governs every pixel at once: which parts of your site they load on (public pages, member area, admin) and whether they wait for cookie consent before firing. One setting, applied consistently — you'll never have one pixel obeying your consent policy and another ignoring it. See the companion article on tracking scope and cookie consent for the details.

Set your pixels up before you spend your first ad dollar. Ad platforms optimize toward conversions they can see; a campaign launched before the pixel exists is money spent blind.

Step by step

  1. Copy your ID from the ad platform (e.g., your GA4 measurement ID or Meta Pixel ID).
  2. In your admin, open Integrations, then Tracking.
  3. Paste the ID into the matching card and save.
  4. Repeat for each platform you advertise on.
  5. Review the "Tracking & privacy" card at the top to confirm where pixels load and whether they wait for consent.

Good to know

  • If you use Google Tag Manager, you can manage other tags inside GTM instead of adding each pixel separately — avoid loading the same pixel twice.
  • Use your ad platform's pixel-helper browser extension to verify the pixel fires on your landing page.

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